Okay so I had to write a review on this pillow. I have been on the search for a comfortable pillow for the past five years… I’ve purchased $150, $99, $50 and $30 dollar pillows! A couple of them were good the first night then just failed after that and I was constantly waking up very tired and with severe neck and back pain and also painful migraines triggered by the neck pain and lack of solid sleep. So I was scrolling the site and came upon this pillow and the reviews were very promising however I was very skeptical due to the price. I was made to believe a good pillow should cost over thirty dollars. Well…. I decided to just go for it coz I mean if it didn’t work, I was only losing about 15 bucks! Guys, I slept very soundly for 8 straight hours for the first time in over five years and did not once wake up to flip my pillow or adjust it!!!! I woke up so confused coz I’ve never slept more than two hours at a time for years now, I was absolutely shocked!! The pillow held shape, stayed absolutely cool and cradled my head but at the same time provided amazing support for my neck which is absolutely important to me coz I’m a side sleeper. It’s firm and supportive yet soft if that makes sense, so it doesn’t feel like you are sleeping on a slab of concrete. I highly recommend this pillow and I’m about to purchase a few more for my family.