STARFRIT

Established in 1965, Quebec based Atlantic Promotions is recognized for openness to new ideas and innovative concepts; it devotes extensive research and development into the introduction of new products known for their ingenuity,-quality, innovation, contemporary and ergonomic design, ease of use and functionality. The company markets goods under many brand names; the Starfrit brand covers tools and gadgets for the kitchen such as cooking utensils, cookware and accessories. The product line includes The Rock non-stick cookware with extra-thick forged aluminum bases to provide optimal heat distribution for even cooking; three times better than traditional non stick cookware, the dishwasher and oven safe cookware includes nonstick fry pans, woks, covered saucepans, grill pans, deep fry pans, griddles, multi pans, covered casseroles and more. Select kitchen gadgets include innovative stainless steel drum graters.