In 1999 two new parents who, like every parent, wanted to do things the right way, heeded the American Academy of Pediatrics recommendation to avoid using anything soft or pillow-like in their baby's crib, including crib bumpers, because of the risk of suffocation. Babies can snuggle too close to the crib bumper or leverage the crib bumper and fall out of the crib. Even after following expert advice, one night they found their own daughter faced with another risk, caught up in her crib slats, scared and bruised. Babies can actually get wedged between crib slats and the mattress, unable to escape. This compelled the couple to develop a safer, comfortable, "breathable" solution that would be easy for any parent to use, the patented BreathableBaby mesh crib liner. Today the product range includes crib sheets and crib skirts, sheet savers, changing pads and the unique CribShield. The BreathableBaby vision is to create safe and healthy baby products to bring parents a peace of mind.